Last year I bumped into the juggernaut known as 30 Seconds To Mars. In the time that followed, they have been busy touring, making videos and trying to keep up with their rabid fans. Well the pyramid approach is working. With a new video called 'Hurricane', 30 Seconds To Mars takes the Rock Opera to the Music Video Format. Long versions of a song with accompanying video seems like the new wave to rejuvenate the reality graveyard of the likes of MTV. For those who crave music with story telling, with performers such as Kanye West (Runaway 35 minutes) and 30Seconds To Mars (Hurricane 13+ minutes) have the money, power and fan base to make mini movies more common.
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