Thursday, March 24, 2011
Dancing With The Stars Season 12 Premiere Dips 20% in Ratings With 22 Million Viewers
According to the Nielsen Ratings, Dancing With The Stars Season 12 premiered with 22.3 million viewers. Although there is a dip in last year's ratings at the start, DWTS has garnered a new younger audience of viewers because of Disney's Chelsea Kane being on the show. Kirstie Alley, Ralph Macchio and Hynes Ward are creating excitement as well because the three danced exceptionally well on there first turn on the dance floor. It seems with the new cast, ABC has gone with marketing to a teen age audience as well as their parents demographic. Look for a spike in viewership next week when the first star gets voted off.